To create an interactive consumer experience, promote sales and increase brand awareness, these were the main objectives when launching the 2011 Legs Eleven campaign.
City Dressing worked with BMB and created a temporary store which featured a photography studio, chill out area and free beauty treatments to consumers. This store housed the complete range of Pretty Polly, House of Holland and Aristoc tights all under one roof. A competition to find the best legs of 2011 ran both in the store and online.
A very successful interactive campaign which promoted brand awareness and sales.
558 pairs of legs were uploaded to the Facebook page.
162,511 and counting votes casted.
45,796 Youtube views.