Virtual Windows Case Studies


 

Trowbridge

 

The Brief

To create virtual graphics on the windows of a large family owned department store that was left empty as a result of relocation. The windows should make reference to the town’s history.

The Solution

We installed a 3D window that celebrates Trowbridge’s proud heritage as a Baron Town that featured in the Magna Carta. The window also recalls the town’s involvement in the production of Spitfires and Sherman Tanks during WW2 and even incorporates the town’s celebration of Britain in Bloom this year.

 


Guildford

 

The Brief

Guildford BID needed to improve the appearance of a couple of retail units that backed onto Phoenix Court. At the same time they wanted to promote the towns’s involvement with ‘Britain In Bloom.’

The Solution

One of the units was a stylish children’s clothes store. We created a traditional washing line which displayed flowery children’s dresses against a 3D country scene. The other shop was a footwear brand known for style and originality. The witty window we created featured summer festival boots used as vases in a potting shed. ‘Awesome,’ was the response from the BID Manager. ‘Against a pretty tight timescale, City Dressing created windows that have really brought the life back to Phoenix Court. We couldn’t be more delighted.’

 


Cookstown

 

The Brief

Cookstown Council went out to tender for a means to improve the appearance of an area of undeveloped wasteland.

The Solution

Although the area in question was an unattractive eyesore, we recognised that it was also important that we did not distract drivers. When we won the tender we decided to dress the gap with a hoarding 180 metres long that replicates a virtual dry stone wall. It fits in with the local environment and looks as if it was always there.