The Brief

Cookstown Council went out to tender for a means to improve the appearance of an area of undeveloped wasteland.

The Solution

Although the area in question was an unattractive eyesore, we recognised that it was also important that we did not distract drivers. When we won the tender we decided to dress the gap with a hoarding 180 metres long that replicates a virtual dry stone wall. It fits in with the local environment and looks as if it was always there.