The Brief

To create an interactive consumer experience, promote sales and increase brand awareness, these were the main objectives when launching the 2011 Legs Eleven campaign.


Our Solution

City Dressing worked with BMB and created a temporary store which featured a photography studio, chill out area and free beauty treatments to consumers. This store housed the complete range of Pretty Polly, House of Holland and Aristoc tights all under one roof. A competition to find the best legs of 2011 ran both in the store and online.


The Results

A very successful interactive campaign which promoted brand awareness and sales.
558 pairs of legs were uploaded to the Facebook page.
162,511 and counting votes casted.
45,796 Youtube views.